Crisp & Green Expands Midwest Presence with 11 New Locations

CRISP & GREEN announced today that it will open 11 new restaurant locations across the Chicagoland area beginning next year. These new locations – slated to break ground in the fall – will cover the Milwaukee suburbs of Waukesha and New Berlin as well as the Chicago suburbs of Wheaton and Bolingbrook, adding to the existing 200 CRISP & GREEN locations already under development.

“I started CRISP & GREEN because I wanted to make healthy living more delicious, more convenient, and honestly just more fun,” said Steele Smiley, founder and CEO of Steele Brands, CRISP & GREEN’s parent company. “Our guests have made it loud and clear that’s what they want too, so being able to further expand into the Chicagoland area is just an absolute dream come true for me.”

As part of the brand’s effort to expand and meet the demand for fresh and healthy dining options across the Midwest, the soon-to-open Wisconsin and Illinois locations will be operated by franchise partner Vishal Vaghani of VN Development, LLC. With more than 20 years of franchise experience, Vaghani will leverage his successful track record of operating fast casual and quick service dining establishments to introduce CRISP & GREEN to new consumers.  “Announcing a new partner is always an exciting moment for our brand, but when they have the expertise and energy like Vishal does, it makes it even more thrilling,” Smiley continued. “Vishal’s extensive experience in the franchise and restaurant industry, coupled with his commitment to providing exceptional guest experiences, aligns perfectly with our mission to make healthy eating accessible and enjoyable to communities across the country.”