Neighborhood Bistro and Bakery continues re-branding with digital transformation
Hard Rock International came to Vizergy Digital Marketing with a distinct branding change in mind for the next generation of their Hard Rock Cafes, which Vizergy originally launched in 2015. The Hard Rock team was eager to update their brand identity online and retain the features of the Vizergy Marketing System and Vizergy Content Management System that had served the Hard Rock Cafe team globally for several years.
On the other hand, 21% claim a restaurant's social media posts – including poor quality content and frequency – have discouraged them from trying it altogether
If Maslow taught us anything is that food is one of the primary human needs, that stands at the very bottom of the pyramid. The food business has come a long way from hunting to stay alive, to building a multi-billion dollar industry that can even turn food into a form of art. Restaurants are highly competitive nowadays because lets be honest: there are so many options out there. So many different types of food, so much diversity, so many experiences.
At first blush, the growth of the food delivery industry would seem like the best thing that ever happened to restaurants. The problem is, that would assume that every meal being delivered to a home or business is piping hot out of the oven and aesthetically pleasing to the eye.
There has been a recent scramble from restaurants wanting to remove 3rd party menus sites from their Google business listings. The reason for this uptake in restaurants asking how to remove these menu ordering sites is because Google started testing Post like Ads from the 3rd Party Menu Ordering sites into the restaurants local knowledge panel.
A daily, online news source for professionals working in the food and beverage industry
Relying solely on third-party sites come at a steep cost – not only to your bottom line, but in hindering your ability to establish meaningful, long-lasting relationships with your guests that can turn tables of new faces into regulars.
For this weeks episode of Whyd You Push That Button, we look into restaurant reviews and why people leave them. We talk to a Yelp Elite member, Dominek, as well as a restaurant owner named Benham about how Yelp affects their lives.
Will Also Test Delivery, Further Building on an Enhanced To-Go Program that Includes Packaging Designed Around Signature IHOP Pancakes