Friendly’s Appoints New Agency Roster As Strategic Repositioning Efforts Accelerate

The group of agencies hired to create and execute a 360-degree rebranding campaign alongside incumbent agency Cam Media, a Boston area integrated media buying service, are: The Fantastical, a Boston-based advertising agency; HYFN, a Boston-based digital and creative agency; and LAK Public Relations, a New York-based strategic communications firm.

Customers Want Quick Serve Restaurants to Go All In On Incentive- and Loyalty-Based Programs

The Media Division of Publishers Clearing House (PCH) today announced the results of a new study on customer behavior as it related to dining at quick serve restaurants (QSRs). The report, titled, Attracting New Customers and Creating Greater Loyalty is What’s on the Menu for Quick Serve Restaurants, examines how customer behavior is heavily influenced based by how QSRs implement incentive-based programs to reward them for their patronage.