COVID-19 Recovery Series – Adopting a Data-First Approach to Your Marketing

With life slowing down for so many of us during the shutdown, it is a good opportunity to reflect on where we are and how we can improve on ourselves, both personally and professionally. In order to put together a solid marketing plan after COVID-19, we are encouraging our clients to take a close look at the wealth of historical data they have at their fingertips in order to become better acquainted with who their best guests are, what message might resonate with those guests and when to best deliver that message. This data can be gathered from your website analytics, paid search campaigns, PMS or through a data-appending platform such as TargetingHub.