The Marketing Executive Group is launching a new series, MEG Talks, to help restaurateurs ramp up marketing efforts that keep customers dining on and off premises.
In this study, both confirmatory factor analysis (CFA) and multiple regression analysis are performed to assess how well the three dimensions of Brand Personality Appeal (Clarity, Favorability and Originality) apply to QSR brands and the role of Clarity and Originality in predicting a brand's Favorability.
California Pizza Kitchen (CPK) announced its back-to-school family lunch program for busy parents looking for the ultimate mealtime convenience midday.
Grills firing up; silverware against a plate; and the familiar clink as glasses connect over the laughter of friends together again, these are the rhythms and rituals of dining out that the National Restaurant Association is highlighting in its new multimedia Restaurant Revival campaign launching today. The national ad taps into the sights and sounds associated with dining out and asks diners, Doesnt dining out sound good?
In addition to ensuring the well-being of guests and staff, youve got to let customers know youre open and that its safe to dine with you.
With life slowing down for so many of us during the shutdown, it is a good opportunity to reflect on where we are and how we can improve on ourselves, both personally and professionally. In order to put together a solid marketing plan after COVID-19, we are encouraging our clients to take a close look at the wealth of historical data they have at their fingertips in order to become better acquainted with who their best guests are, what message might resonate with those guests and when to best deliver that message. This data can be gathered from your website analytics, paid search campaigns, PMS or through a data-appending platform such as TargetingHub.
For restaurants, it is important to stay connected with customers both now and as you begin to reopen and adjust to the 'new normal' after this COVID-19 pandemic. Your customers are as eager to get back in your restaurants as you are to start serving them again.
MWWPR assembled a custom, integrated team led from its NYC headquarters to implement modern brand campaigns that attract top media attention and consumer engagement.
Determine what you want to say, where youre going to say it, and how youre going to connect that message to the community around you.
Company averages about $125,000 a day in grocery sales from five units, helping it to rehire staff and keep up health coverage.