National Restaurant Association Launches Restaurant Revival Campaign to Invite People Back to Restaurants

Grills firing up; silverware against a plate; and the familiar clink as glasses connect over the laughter of friends together again, these are the rhythms and rituals of dining out that the National Restaurant Association is highlighting in its new multimedia Restaurant Revival campaign launching today. The national ad taps into the sights and sounds associated with dining out and asks diners, “Doesn’t dining out sound good?”

COVID-19 Recovery Series – Adopting a Data-First Approach to Your Marketing

With life slowing down for so many of us during the shutdown, it is a good opportunity to reflect on where we are and how we can improve on ourselves, both personally and professionally. In order to put together a solid marketing plan after COVID-19, we are encouraging our clients to take a close look at the wealth of historical data they have at their fingertips in order to become better acquainted with who their best guests are, what message might resonate with those guests and when to best deliver that message. This data can be gathered from your website analytics, paid search campaigns, PMS or through a data-appending platform such as TargetingHub.