Trends

Update from Restaurantdata.com on growing and emerging restaurant concepts

Update from Restaurantdata.com on growing and emerging restaurant concepts

Cafes have long been a favourite makeshift work spot for freelancers and businesspeople in between meetings.

In this study, Zion & Zion continues to deepen understanding of quick service restaurant (QSR) brand personality measurement through factor analysis by determining how well the five dimensions of brand personality (Sincerity, Competence, Excitement, Sophistication and Ruggedness) apply to assessing QSR brands.

Update from Restaurantdata.com on growing and emerging restaurant concepts

From new venues to new foodie concepts, bars and restaurants in major cities in Central and Eastern Europe are rethinking their menus, design and location to better appeal to locals and tourists.

Update from Restaurantdata.com on growing and emerging restaurant concepts

Results show that quality of service is oftentimes more important than the actual meal among respondents who dine out. The survey results reinforce that engaged staff are happier, provide better service, create loyal customers and increase sales.

Update from Restaurantdata.com on growing and emerging restaurant concepts

The market research team at Zion & Zion conducted an in-depth brand personality study of the nation's largest quick service restaurant (QSR) chains. The study examines where the QSRs sit on five brand personality dimensions: Sincerity, Excitement, Competence, Sophistication and Ruggedness.