Uncle Julio’s Mexican from Scratch last week announced it has appointed David Ellis as chief brand officer. In this newly created role, Ellis will report directly to CEO Tom Vogel and join the executive team. He will be responsible for setting the vision for strategic branding and overseeing marketing, consumer insights, public relations and product innovation.
Ellis brings more than 20 years of experience successfully building brands in the restaurant and food industry. Most recently, Ellis served as vice president of marketing and culinary for O’Charley’s. Prior to that, he held leadership positions at KFC and Darden Restaurants, for both Olive Garden and Red Lobster, including positions in brand management, national promotions and menu strategy. Ellis received an undergraduate degree from the University of Georgia and an MBA in marketing from Vanderbilt University.
“We are excited to welcome David to the Uncle Julio’s family as we expand our leadership team during this period of growth and open new restaurants across the United States,” said Tom Vogel, president and CEO of Uncle Julio’s. “David brings an extensive background in building strong restaurant brands to this position, which will help us to continue to deliver made-from-scratch tableside memories every day.”
Uncle Julio’s was acquired by L Catterton, the largest and most global consumer-focused private equity firm in the world, in October 2017. With the support of L Catterton, Uncle Julio’s has been able to further accelerate brand expansion and growth in both existing and new markets. Today, Uncle Julio’s operates 31 restaurants in seven states, with new restaurants expected to open in Oklahoma City and Columbia, Maryland, in the first half of 2018.