Arkansas-based restaurant hires new Chief Brand Officer and Chief Operating Officer
Tacos 4 Life, an Arkansas-grown taco restaurant with a mission to help end world hunger, recently brought on Chief Brand Officer Donnie Robertson and Chief Operating Officer Marwan Yasin as the newest additions to their team. Robertson and Yasin will aid Tacos 4 Life in all of their ongoing projects, including the recent brand franchise movement and advising current locations.
Yasin is the former vice president of operations for Zaxby’s and will begin working with Tacos 4 Life in August 2017. In his 13-year tenure at Zaxby’s, Yasin increased top line revenue by $500 million and opened 250 new franchise locations in eight states. He also planned marketing tactics, training modules, human resources initiatives and various other programs that were implemented at all Zaxby’s locations.
Robertson is the former chief marketing officer for Nothing Bundt Cakes and began with Tacos 4 Life in 2016. In his seven years at Nothing Bundt Cakes, Robertson opened 150 locations, had double digit same-store sales growth for six years and an AUV lift of $550,000 to $1,000,000.
“I am thrilled to be joining the Tacos 4 Life team and look forward to collaborating with not only the employees, but also the guests,” said Yasin. “Many restaurants just care about feeding their guests and getting them out the door, but Tacos 4 Life has a passion for incredible guest service, fresh food and a mission to help end world hunger.”
“Tacos 4 Life’s brand mission makes an important statement and I am more excited than ever to be a part of it,” said Robertson. “We are headed in a great direction and I look forward to franchising Tacos 4 Life across the country to get more people involved in our mission.”
Tacos 4 Life first opened their doors in Conway, AR three years ago and have rapidly expanded ever since. In addition to the fresh, house-made and unique menu offerings, Tacos 4 Life’s mission is what draws consumers to become repeat-guests: to help end world hunger. Tacos 4 Life donates $0.22 to Feed My Starving Children for every taco, quesadilla, salad or rice bowl sold, which is equivalent to the cost of one meal for a hungry child.