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Meituan-Dianping Study Shows Technology and On-Demand Delivery Are Reshaping China’s Dining Industry

Key trends in China’s burgeoning dining industry and insights into how to survive and thrive in a highly competitive environment revealed in Meituan-Dianping whitepaper

Meituan-Dianping, China’s largest service-focused e-commerce platform, released the first comprehensive whitepaper and report on China’s dining industry, delivering insights into trends and opportunities based on data drawn from its 260 million active users. 

According to the report, the dining industry in China has become a major driver of domestic economic growth, with total revenue reaching RMB3.5 trillion in 2016, up from RMB2.3 trillion in 2012. The dining market grew 11.3% in 2016, significantly higher than the country’s 6.7% GDP growth, and double-digit annual growth is expected to continue in the coming years, presenting tremendous business opportunities for all in the dining industry ecosystem.  At the same time, intense competition and fast-changing customer preferences highlight the significance of embracing technology and accelerating digitalization to tackle the challenges of meeting evolving demands.

Key findings from the Meituan-Dianping whitepaper and report include:

“At Meituan-Dianping, we are committed to empowering dining businesses to operate more efficiently by providing valuable data analytics and innovative solutions to help the industry advance to its full potential,” said Mr. Huiwen Wang, Head of Dining Platform and On-demand Delivery at Meituan-Dianping. “Our mission is to enable deep industry integration by developing digital, financial, marketing and business tools for merchants, while helping consumers eat better, healthier, and more safely.”

Meituan-Dianping’s on-demand delivery platform recently reached a new milestone for the dining industry, handling more than 13 million delivery orders on a single day, corresponding to RMB555 million daily Gross Merchandise Value (GMV). In covering more than 6.5 million restaurants across China, Meituan-Dianping’s online dining platform is spearheading China’s dining industry transformation by re-defining the industry’s cost-structure and empowering restaurants through technology and innovation. The online dining platform provides IT system construction, standardized and internet solutions to promote industry upgrades, cost reduction, and efficiency improvements. The comprehensive range of solutions covers reviews, CRM, deals, advertisement, on-demand delivery, reservation, payment, queue management, digital menu, ERP platform, and procurement.

Posted by on July 11, 2017.

Categories: Trends

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