Boston Market today announced that its first Middle East restaurant opened this week in Kuwait.
As previously announced in June 2016, Boston Market IP Company, Ltd., an affiliate of Boston Market Corporation, signed an area development agreement with Al-Ghunaim Trading Co. Ltd. that will open dozens of Boston Market restaurants in the Middle East.
Under the terms of the agreement, Al-Ghunaim Trading Co. will develop Boston Market restaurants in Kuwait, Oman, Bahrain, The Kingdom of Saudi Arabia, Lebanon, Qatar, and Jordan. The agreement is part of a plan by Boston Market to open 25 – 30 restaurants across the Middle East over the next few years.
The first Boston Market restaurant to open in the Middle East is located in Jabriya of the Hawalli Governorate in Kuwait. The restaurant has indoor and outdoor patio seating, and also offers delivery to homes and catering for events.
A second Boston Market restaurant is in the final stages of preparing to open in Kuwait. The second restaurant will open in Sabah Al Salem of the Mubarak Al-Kabeer Governorate in Kuwait.
“We are thrilled to officially launch the Boston Market brand in the Middle East with our first restaurant opening in Kuwait,” said George Michel, Chief Executive Officer of Boston Market, also known as ‘The Big Chicken’. “Rotisserie chicken is a very popular food in the Middle East and as the leading restaurant offering high quality, all natural rotisserie chicken, rotisserie ribs and turkey, we see a significant opportunity to delight consumers and grow our brand in this region of the world.”
Michel continued, “We have a top flight partner in Al-Ghunaim Trading Co. and we are confident that with their local market experience and expertise, we will successfully enter and grow our presence in the Middle East.”
Al-Ghunaim Trading Co. Ltd. has vast experience developing and operating casual dining restaurants in the Middle East and South Asia. The multinational casual dining restaurant company owns and operates a variety of brands including Chili’s®, Johnny Carino’sItalian Grill®, The Pizzeria, The Coffee Bean and Tea Leaf®, Cinnamonster®, and Which Wich®. Al-Ghunaim Trading Co. was named one of the top companies making an impact in Kuwait by Forbes Middle East at a ceremony held in Kuwait on May 31, 2016.
“We anticipate a strong consumer response to the Boston Market concept as the clear leader in rotisserie chicken and American home style cooking,” said Al-Ghunaim Trading Co. CEO Abdulghani Al-Ghunaim. “Boston Market brings a unique restaurant concept to the Middle East and its high quality food and diverse menu options will result in customer loyalty. We look forward to our continued partnership as we open the first restaurant in Kuwait, followed by expansion into additional countries throughout the Middle East.”