Restaurant Will Serve as an Incubator for Menu Enhancements, New Technology, Design and Training
Johnny Rockets reopened its restaurant in Orange, California with a complete brand refresh. This is a continuation of the brand’s evolution from a 50s diner to a more relevant, modern take on the style, guest experience and food that Johnny Rockets’ fans have enjoyed for more than 30 years.
James Walker, Johnny Rockets’ President of Operations and Development said, “Outlets at Orange is in close proximity to our Restaurant Support Center headquarters. Our newly designed restaurant will not only serve as a great place for shoppers and the local community to eat but, also as a flagship destination for our brand. We will be able to fulfill site visits for our current and growing list of domestic and international franchisees and prospects as well as implement training, menu, service and design enhancements.”
Johnny Rockets is known for its world famous, made-to-order, 100% beef, fresh, never frozen burgers, hand spun shakes and so much more. And while the better burger category continues to heat up, Johnny Rockets was one of the first to serve up chef-inspired, hand-crafted, high quality burgers when it opened its first restaurant in 1986.
Guests will see a whole new look to Johnny Rockets when they visit the Outlets at Orange. The new logo, restaurant team uniforms and design transforms the new Johnny Rockets to a modern day diner restaurant, often referred to by the brand as Johnny Rockets 2.0. Soda fountain uniforms worn in the past by restaurant teams are now dark, denim jeans and white oxford shirts and denim striped waist aprons. Contemporary and industrial lighting, upholstered seating, counter and table and chairs with warm grey tones, wood detailing and splashes of red throughout the restaurant are some of the new elements of the design. In addition, the restaurant now has a high efficiency kitchen using new technology to prepare meals and serve guests much quicker without sacrificing the quality of Johnny Rockets’ menu.
On the white veneer walls are reminders to guests about the high quality ingredients used to prepare all the items on Johnny Rockets menu. In addition, there is an oversized graphic of a chef putting the finishing touch on a Johnny Rockets burger. Sayings on the wall include – To make by hand is to create perfection, Stay Original! and Laughter is the brightest where food is the best – Stay Original!
Johnny Rockets continues to open newly designed restaurants with drive thrus, kiosks in malls and airports, amusement and ball parks and entertainment complexes around the world.