Yoshinoya Expands U.S. Restaurant Chain, Opening 99th Location in Escondido

Yoshinoya, a global quick-service restaurant chain, announced today it will open its 99th U.S.-based restaurant on January 23rd, 2010 in Escondido, Calif. The Escondido site joins Yoshinoya restaurants in Kearny Mesa and Chula Vista as the company’s third store serving patrons in San Diego County.

‘Yoshinoya’s growth can be attributed to its success in blending great taste and a wholesome menu with high value fast food,’ said Vice President of Franchise Development and Sales, Scot Hobert. ‘Today’s economy has certainly made our jobs a little tougher but we continue to offer a tempting alternative to home cooking. As a result, Yoshinoya is poised for growth and on track with its plans for continued expansion.’

The public is invited to join Yoshinoya for what promises to be an exciting celebration complete with free collectible tea cups, prizes, music and an official ribbon cutting at the new Escondido store on Saturday, January 30th. For those with an appetite for competition, the event will be capped off with a beef bowl eating contest. Come join the fun and ‘get into the bowl(R).’

The new restaurant, located in the Country Corner Shopping Center at 601 N. Broadway, Escondido, Calif. 92025, offers a meal-in-a-bowl menu including Yoshinoya’s signature Beef Bowl (R), first created over 100 years ago, as well as rice bowls, BBQ style plates, sushi, soups, salads, kids meals and desserts.

Fresh, wholesome Japanese style cuisine is the essence of the Yoshinoya menu. Dating back to 1899 with the opening of its first restaurant in Tokyo, Japan, Yoshinoya is among the oldest quick-service restaurant chains in operation. Throughout its century of experience, Yoshinoya continues to grow aggressively while operating or franchising more than 1,500 restaurants in Japan, Mainland China, Shanghai, Taiwan, Hong Kong, Singapore, Philippines and the United States. The Yoshinoya menu is based on fresh ingredients served in a variety of rice bowls including its original recipe Beef Bowl (R) that started it all in 1899. Yoshinoya has 99 restaurants in California, Arizona, Nevada and New York with plans for expansion through additional company restaurants and national franchising. Yoshinoya plans to open its 100th restaurant in the near future in Walnut, Calif. United States operations are headquartered in Torrance, California.