NexCen Brands Announces Expansion of Great American Cookies into Chile

First Expansion of Company’s Quick Service Restaurant Franchised Brands in South America

NexCen Brands, Inc. (PINK SHEETS: NEXC.PK) today announced the signing of a master franchise agreement with Demaso S.A. for the development of a minimum of 15 Great American Cookies(R) franchised stores in Chile over a 10-year term. This agreement will allow for the first expansion of the Company’s Quick Service Restaurant brands into South America.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, ‘We are excited about our initial entry into the South American market with one of our QSR brands. The expansion of Great American Cookies into Chile continues our strategy to extend the global footprint of NexCen Brands. With Chile, our franchised brands have entered 20 new countries in the last two years.’

Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, stated, ‘We believe this master franchise agreement underscores our commitment to partnering with proven, quality operators. Demaso S.A. is part of a family business that has had a stellar reputation in Chile for more than 100 years, and we look forward to working with them to grow Great American Cookies in Chile.’

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF(R) and Shoebox New York(R), as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies(R), MaggieMoo’s(R), Marble Slab Creamery(R), Pretzelmaker(R) and Pretzel Time(R). The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.