Pokeworks Expands Texas Presence With New Locations and Franchise Growth
Pokeworks operates 26 locations across Texas, with 11 franchisees managing stores throughout the state. Six additional locations are under construction in Austin, Dallas, Houston, San Antonio, and El Paso. The most recent opening was in The Woodlands in Houston in June.
Texas is a major growth market for Pokeworks, driven by population growth, a business-friendly environment, and consumer demand for fresh, healthy, and customizable meals. Approximately 90% of Pokeworks’ Texas franchisees are developing multiple units.
Pokeworks has sold out all franchise availability in every major Texas market except Dallas-Fort Worth and is seeking franchisees in the DFW metro area. The company is also seeking additional real estate opportunities in Austin, Dallas, and Houston to support further growth.
The development pipeline includes 14 stores in progress across Texas, Massachusetts, Colorado, and New York. Pokeworks’ expansion strategy includes both traditional and non-traditional locations, such as mixed-use developments, universities, airports, and office campuses.
Pokeworks’ franchise model allows for flexible store footprints, enabling entry into a variety of high-traffic environments. The performance of its Texas locations has attracted a diverse group of operators, with franchisees continuing to sign agreements for additional units.
Founded in 2015, Pokeworks offers customizable poke bowls, burritos, and salads, with menu options for various dietary preferences. The company operates more than 80 locations across 22 states, Taiwan, and Canada.