Pollo Campero Appoints Karla Patino As Vice President of U.S. Marketing and Sales
Karla Patino
Pollo Campero has named Karla Patino vice president of marketing and sales for its U.S. operations. In this role, Patino will lead marketing and sales strategy for Campero USA, focusing on engaging U.S. Hispanic consumers and supporting the company’s growth objectives.
Patino’s appointment comes as Pollo Campero has surpassed 150 U.S. locations and aims to reach 250 by 2030. Patino brings nearly 20 years of brand marketing experience, having held leadership positions at Taco Bell, KFC, Burger King, Chipotle, and Subway.
Most recently, Patino served as chief marketing officer for Taco Bell Latin America, where she led the region’s first international artist partnership and a Taco Tuesday campaign with Latin music artist Myke Towers. During her tenure at Yum!, she also led market turnarounds for KFC in Colombia, Costa Rica, and Brazil, developed the sandwich category as a growth driver, and oversaw the opening of Taco Bell in Ecuador.
Patino was born in Venezuela and raised in Venezuela and Brazil. She studied advertising at the Universidade de Brasilia and earned an MBA in Marketing from Fundação Getulio Vargas in Brazil before relocating to the United States in 2014.
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