Cinnabon Expands Beverage Platform With Seattle’s Best Coffee
Cinnabon has introduced Seattle’s Best Coffee to its bakeries nationwide, expanding its beverage platform through a partnership with the coffee brand. The rollout is intended to complement Cinnabon’s existing menu with a branded coffee offering.
The initiative extends GoTo Foods’ relationship with Seattle’s Best Coffee into Cinnabon locations across the United States. The partnership aims to improve beverage sales and support franchisee operations by leveraging a recognized coffee brand. The program uses existing drip coffee equipment in Cinnabon bakeries, which requires no significant capital investment or additional operational complexity compared to previous coffee initiatives.
The Seattle’s Best Coffee program is designed to support beverage sales and higher average ticket values by encouraging food-and-beverage pairings. It also seeks to enhance credibility with guests by using a nationally recognized coffee brand and to deliver a consistent guest experience.
The rollout includes drip coffee and is part of Cinnabon’s broader beverage strategy, which also includes Swirled Sodas. Swirled Sodas were introduced to address the trend of dirty sodas and to encourage beverage trial and food pairings through customization.
The enhanced beverage platform is intended to evolve over time and create additional pairing opportunities. The expanded coffee offering positions Cinnabon to participate in more beverage occasions as demand for premium coffee grows.
The Seattle’s Best Coffee program is designed with franchisee economics in mind, aiming to support unit-level performance and beverage mix across the franchise system.
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