Playa Bowls Signs Three Multi-Unit Franchise Agreements in Q1 2026
Playa Bowls signed three multi-unit franchise agreements in the first quarter of 2026, covering developments in Southern Nevada, the St. Louis region, and the Charlotte market.
In Southern Nevada, Justin and Hannah Kirkland, along with Craig and Diana Kirkland, entered into a 10-unit development agreement. The group plans to establish Playa Bowls locations throughout the region, focusing on high-traffic, high-visibility sites and considering non-traditional venues such as airports, sports stadiums, and the Las Vegas Strip corridor. The Kirklands currently manage seven Club Pilates locations in the Las Vegas Valley and plan to open about two Playa Bowls shops per year over the next five years.
In the Midwest, Brittany and Jeff Ciaramita signed a five-unit development agreement to introduce Playa Bowls to the St. Louis area. Their strategy targets areas with significant residential density, proximity to schools, and high-traffic corridors, including Clayton, Ladue, Central West End, Creve Coeur, Town and Country, and Chesterfield. The first location is planned to open in Clayton this fall.
In the Southeast, Coleen Jeter and her cousin Robin Richards signed a multi-unit agreement for the Charlotte market, with the first location planned for Tega Cay. Jeter has experience operating multiple restaurant concepts in several states, including McDonald’s, Wingstop, and Crumbl Cookies.
Playa Bowls is on track to open 20 new locations in the first quarter of 2026. In 2025, the company opened 85 new locations nationwide, bringing its total to nearly 400 shops less than one year after surpassing the 300-unit mark.
Internationally, Playa Bowls has signed a 160-unit development agreement in Canada. The Canadian master franchisee group has signed a lease for its first location at The Well in downtown Toronto.