Domino’s Pizza China Reports Increased Growth Momentum in Q1 2025
- Domino’s Pizza China (“DPC Dash”) shows strong growth in the first quarter of 2025, extending its market share and introducing new products.
- DPC Dash remains committed to community resilience, with 27.2 million loyalty program members and 97 new stores opened in the first quarter of 2025.
Domino’s Pizza China (“DPC Dash”), the exclusive master franchisee of Domino’s Pizza in mainland China, Hong Kong, and Macau, reported significant growth in the first quarter of 2025. The growth is attributed to their successful 4D strategy, which focuses on Development, Delicious Pizza at Value, Delivery, and Digital.
In 2024, DPC Dash was ranked second in pizza sales nationwide, making mainland China the third-largest international market for Domino’s Pizza. As of March 31, 2025, DPC Dash operated 1,105 stores in 45 cities across mainland China, demonstrating the success of its market penetration strategy.
DPC Dash’s “go-deeper, go-broader” approach to its store network has allowed for rapid growth. In the first quarter of 2025, the company expanded into six new cities, and maintained positive same-store sales growth (SSSG) for the 31st consecutive quarter. The company also received the Gold Franny Award from Domino’s Pizza, Inc., recognizing its outstanding operational results and growth.
As part of their commitment to building a resilient community, DPC Dash reported having 27.2 million loyalty program members as of March 31, 2025. Additionally, the company leverages digital initiatives to drive customer engagement and improve customer retention.
DPC Dash continues to innovate with new product launches and limited-time promotions. In Q1 2025, it introduced new items such as the Singapore Style Sausage & Chicken Pizza, and American Style Beef Bacon Pineapple Pizza. The company also partnered with video game Egg Party for a co-branded marketing campaign during the Lunar New Year.
In addition to its business growth, DPC Dash has been recognized for its commitment to providing an ideal workplace for its employees. The company was awarded the 2024 Best Employer by Mercer for its exceptional performance in employee engagement, agility, and leadership.
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