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The Wendy’s Company Announces Plans to Enter New European Markets As the Brand Continues Global Growth Momentum

Wendy’s (Nasdaq: WEN) today announced the signing of two new development agreements with franchisees in the Republic of Ireland and Romania. These franchisees plan to support Wendy’s expansion goals to develop hundreds of restaurants across Europe over the next decade, beginning in 2025. The Company is also actively recruiting well-established franchisee candidates in European markets to help expand its restaurant footprint across the continent. Wendy’s is looking for franchisees with strong operations experience, local development expertise, and a proven track record of growing brands at an accelerated pace.

Wendy’s re-entered the United Kingdom in 2021, which serves as the foothold for growth across Europe. The Company expects to see up to 50 restaurants in the market by year-end and is in a great position to continue growing the brand in the U.K. to 400 restaurants over time. Wendy’s continues to expand its brand presence across the United Kingdom, alongside its franchisees, including in the north, with a restaurant opening in Liverpool this summer. The Company has significantly invested in local resources to support its growth across Europe, including a robust supply chain, regional operations teams, and world-class marketing and creative agency partners.

E.J. Wunch, President, International for The Wendy’s Company said, “We are continuing our journey to become a brand of increased global significance, and Europe is a high-priority, strategic growth market to expand Wendy’s presence internationally. To accelerate our momentum, we are focused on building relationships with franchisees who share our ambition to grow and scale Wendy’s restaurant footprint across the continent.”

Michael Clarke, Managing Director for Wendy’s Europe said, “It’s an exciting time to be with the Wendy’s team in Europe. Brand fans and customers continue to ask us, “Where is Wendy’s opening next?” We are ready to answer the demand by bringing more Wendy’s to more people – putting our fresh, high-quality and delicious food into the hands of European consumers where they live, work and play.”

Posted by on July 9, 2024.

Categories: Development

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