Mary Brown’s Chicken is opening its 200th Canadian location on November 2 in Newmarket, Ontario. Already the largest Canadian quick serve chicken restaurant, this is a huge milestone for the brand.
Hadi Chahin, President & COO of Mary Brown’s Chicken, explains: “Over the past few years, we’ve been on a rapid growth trajectory. We opened 20 stores in 2020 and will open 30 more this year. We’re experiencing record growth in store locations as well as sales. Reaching 200 stores, especially during the challenges of the pandemic, feels especially momentous.”
What began with one Mary Brown’s location in St. John’s, Newfoundland & Labrador in 1969, has turned into a grass roots Canadian success story. When Greg Roberts, a Newfoundland entrepreneur, bought the chain in 2007, there were just 67 stores. Since then, the brand has tripled in size with plans to reach 250 locations by 2022.
To what does Chahin attribute the exponential growth? “It’s a lot of things, really – a great team of operators, innovative marketing and exciting menu additions like our Spicy Chicken sandwich – but honestly, it all comes down to one thing – the taste of our food. We’ve found that once people try Mary Brown’s, they crave it, and they keep coming back.”
VP of Marketing Jeff Barlow adds, “I think there’s also a lot of pride in Mary Brown’s being 100% Canadian. We are Canadian family owned and operated and we support Canadian farmers and vendors. That’s important to us as a brand, and more and more, we find it’s important to our Guests as well.”
Another testament to Mary Brown’s growth is the acquisition of the naming rights for the former Mile One Centre in St. John’s, Newfoundland & Labrador, the brand’s hometown. The centre is a multi-purpose entertainment and sports facility, with a spectator capacity of 6,000, the largest of its kind in the province.
Rebranding the Mary Brown’s Centre has already begun.
Mary Brown’s will mark it’s 200th location with a ribbon-cutting celebration on November 2 in Newmarket, Ontario. The town’s mayor will be on-hand for the ceremony.