Recent Study Finds Brand Loyalty Programs Are Paramount Amidst Pandemic

daVinci Payments released a new national study that identifies the top brands in loyalty and key loyalty insights at a time when 97 percent of American adults now participate in loyalty programs and expect significant rewards from the brands they buy.

The daVInci Loyalty Study, which will be presented in a live cast webinar on Wednesday May 20 identifies the importance of loyalty rewards and experience in growing and sustaining loyal customers.

During a time when marketers in many industries are unable to engage customers using tactics relied on before the outbreak of COVID-19, maintaining brand loyalty is crucial to hold on to a core customer base.

“The insights from this study identify the importance of loyalty programs and making enrollment, engagement and reward distribution mobile-first and easy to use. They also identify the importance of prioritizing reward choice and relevancy based on specific customer base, product usability and traits,” stated Rodney Mason, daVinci Payments’ Chief revenue officer.

The daVInci Loyalty Study which reveals consumers’ favorite loyalty programs by brand also identifies best loyalty programs by industry, the industries with the highest loyalty program participation and regional brands that outperform national brands in spite of their limited reach.

In total, 161 brands were identified as having a consumer favorite loyalty program. It is no surprise that the runaway favorite has enrolled 3/4 of all US adults. But many regional, smaller brands punched above their weight in recognition, in large part because they simply offer the kind of loyalty programs their customers cannot find from large national brands.

Some favorite brands in loyalty included 7-Eleven, AT&T, Alaska Airlines, Amazon, Ah Yes!, American Airlines, American Express, Auto Zone, Bath and Body Works, Best Buy, Coke, Costco, CVS, Discover Card, Fetch Rewards, Game Stop, Hilton, iBotta, Kellogg’s, Marriott, Pepsi, Rakuten, Starbuck’s, State Farm, Southwest Airlines, Speedway, Uber, Ulta Beauty and Walgreens.

The full list and rankings will be revealed during the live cast webinar on Wednesday May 20, with registration here.