Agency Within has today announced that they are entering an agreement with Shake Shack to deploy strategic resources into the restaurant chain’s marketing team. This represents an expansion of the existing partnership between the two companies, as Agency Within is currently the Agency of Record for the Shake Shack app across Search, Social and other marketing channels. The expansion is a further milestone in Agency Within’s history of placing employees within brands’ internal marketing teams.
The in-housing project will focus on strategic marketing partnerships within Shake Shack such as their recent launch with Grubhub. Agency Within staff will drive digital experience and marketing strategy, in addition to attending marketing meetings and managing campaigns to achieve key marketing KPIs. Agency Within will be reporting directly to Shake Shack Chief Marketing Officer, Jay Livingston.
“We look forward to working with Agency Within as they help bolster our digital marketing efforts,” said Livingston. “Agency Within has been a trusted business partner to Shake Shack and their highly-trained and strategic resources will serve as a valuable asset to our in-house team.”
Agency Within, which counts among its other clients enterprise brands such as Nike, Spanx, Acorns, Purple & Hugo Boss, prides itself on its ability to act as an extension of its partners’ in-house teams. Since many members of AW’s leadership have in-house backgrounds, they are able to embed themselves within their clients’ organizations and offer strategic, business-first thinking that maximizes profitable growth.
“There is an increasing trend in our industry of rejecting the traditional agency model. Sometimes this leads to brands bringing their marketing in-house while other times they opt for a niche agency partner. But we are able to provide a unique solution that has the best of both; highly trained and specialized talent embedded within a brand’s organization with the flexibility needed for today’s digital landscape,” said Agency Within CEO Joe Yakuel. “This solution is meant to fill internal roles where expertise across brands and platforms is paramount. Our team hits the ground running immediately, while also removing any employee churn risk. We’re very excited to strengthen our partnership with Shake Shack.”