Redberry Restaurants announces an Area Development partnership with Burger King Corporation to develop 103 new BURGER KING restaurants in Ontario and Manitoba within the next 5 years. Redberry currently owns and operates 110 BURGER KING restaurants, representing approximately 40% of Burger King restaurants in Canada.
“We’re hungry for growth, planning to build more than 100 new locations in the next 5 years, which will almost double Redberry’s size,” says Ken Otto, CEO Redberry. “We have an exciting pipeline for new Burger King restaurants and our talented Redberry team, and Burger King Franchisor Partner, are poised and ready for rapid expansion in Canada.”
Owned by City Capital Ventures, LLC (“CCV”), Redberry is fueled by both CCV’s access to capital and a commitment to accelerate new unit growth of the BURGER KING brand. In 1969, 50 years ago, the first Canadian BURGER KING restaurant opened in Windsor. This inaugural restaurant is owned and operated by Redberry. Dan Kipp, Founder and Managing Partner of CCV, says, “We couldn’t think of a better way to celebrate 50 years of Burger King in Canada than by entering into this agreement to rapidly expand Redberry’s footprint to represent 50% of the Burger King restaurants in Canada. We’re excited about Redberry’s potential and believe Burger King has a bright future in Canada. I look forward to leveraging CCV’s successful track record of helping companies grow and win.”
“We’re extremely excited to partner with Redberry to further grow the Burger King brand in Canada, and to make the iconic Whopper sandwich more accessible to our guests,” said Matt Wright, General Manager, Burger King Canada. “We are confident that we have the right franchise partner to deliver on guest expectations and elevate our brand to the next level in Canada.”
To mark this pivotal event, Redberry announced the launch of a new brand identity, including a revised logo and new tagline “Bursting with Opportunities” to more accurately reflect the company’s current positioning and capabilities. It coincides with the launch of Redberry’s website www.redberry.ca.
Sharron Fry, Redberry’s Director of Marketing, led the rebranding initiative and is overseeing the transition across internal and external channels. “The timing was ideal to go forward with a fresh new look which reflects who we are as a company,” says Fry. “The new brand identity reflects our entrepreneurial appetite and plans for rapid innovation and expansion.”