Existing Franchisee Opens First 'Moments' Store in the Eastern United States
Baskin-Robbin announced the signing of a multi-unit agreement to develop 10 new locations across Upstate New York, including in Syracuse and the Southern Tier, in addition to Wilkes-Barre/Scranton, Pennsylvania. With a portfolio of 40 Dunkin’ restaurants and one multi-brand location, the deal was signed with franchisees Manish Patel, Sarika Patel, Krunal Patel and Tarak Patel of Bapa Chambers Rd Ice Cream, LLC.
The first store of the 10-unit deal celebrated its grand opening in Horseheads, New York in mid-July. The Horseheads Baskin-Robbins marks the brand’s first stand-alone “Moments” store location to open east of the Mississippi and overall third “Moments” design location to open. The new “Moments” store brings contemporary décor with bright colors paired with menu innovations to spark joy and happiness in customers.
“I’ve been fortunate enough to grow up alongside Dunkin’ with my father being the franchise owner of the first Dunkin’ in Rochester, New York,” said Manish Patel, Dunkin’ Brands franchisee. “Following in my father’s footsteps, I began my journey with the brand back in 2005 and have grown my network to over 40 Dunkin’ locations. With this 10-unit deal, I’m honored to expand my efforts with Baskin-Robbins and look forward to bringing joy to customers in my hometown of Horseheads, New York and its surrounding communities.”
Looking ahead, the team plans to develop two additional Baskin-Robbins shops slated to open late summer in Painted Post, New York and Bradford, Pennsylvania, as part of their 10-unit deal. In addition to the Baskin-Robbins deals, the team will be growing their portfolio with Dunkin’ locations in key markets across New York.
“Dunkin’ Brands’ growth would not be possible without our existing franchisees like Manish and his team who continue to demonstrate their high confidence in our brands and world-class support team,” said Grant Benson, CFE, senior vice president of franchising and business development, Dunkin’ Brands. “Thanks to their vision for Baskin-Robbins, we’ve been able to tackle another major milestone for the brand, bringing the new ‘Moments’ store design to the east coast.”
Franchise opportunities remain available in Los Angeles, California, Phoenix, Arizona, and Washington D.C.