BURGER KING Introduces the Plant-Based Impossible WHOPPER in Three New Markets

The Impossible WHOPPER Tour bus
BURGER KING Introduces the Plant-Based Impossible WHOPPER in Three New Markets

Now available in Miami, FL, Columbus, GA and Montgomery, AL

After a successful test in St. Louis, MO, BURGER KING restaurants is taking the plant-based Impossible WHOPPER sandwich to three new markets. Starting today, guests can visit their local restaurants in Miami, FL, Columbus, GA and Montgomery, AL to try the Impossible WHOPPER and decide for themselves if it delivers the same flame-grilled, juicy craveability of the famous BURGER KING restaurants WHOPPER sandwich.

The Impossible WHOPPER is “All WHOPPER. No beef.” It consists of a flame-grilled patty made from plants topped with freshly sliced tomatoes and onions, crisp lettuce, creamy mayonnaise, ketchup and crunchy pickles on a toasted sesame seed bun.

To celebrate the roll out of the Impossible WHOPPER, BURGER KING restaurants are pulling out all the stops. An Impossible WHOPPER Tour Bus will roll through each new market for a limited time only, offering all sorts of games, music, and free swag to celebrate the launch of the plant-based burger. The tour kicks off in Miami, FL May 16-18, then makes its way to Columbus, GA May 20-21, and Montgomery, AL on May 22. Visit Facebook.com/BurgerKing to track the tour locations.

This April, BURGER KING restaurants became the first coast-to-coast quick-service restaurant to serve the award-winning, plant-based patty from food startup Impossible Foods, maker of the Impossible patty. BURGER KING restaurants plans on making the Impossible WHOPPER available to all guests nationwide by the end of 2019.