Sheetal Shah Named SVP, Product and Operations for Impossible Foods

Sheetal Shah
Sheetal Shah Named SVP, Product and Operations for Impossible Foods

Formerly at Verifone and Motorola, Shah has spent more than a decade scaling up tech companies to achieve breakthrough growth

Impossible Foods announced today the hiring of tech industry veteran Sheetal Shah as Senior Vice President, Product and Operations.

Effective immediately, Shah will oversee important business units of the food tech startup including product, operations, manufacturing, supply chain and logistics.

Shah was previously Chief Operations Officer at Verifone, where he oversaw global operations including supply chain, customer care, quality and program management for customers in more than 150 countries.

Before that, Shah served in numerous leadership roles at Motorola Mobility, a $10 billion mobile device company acquired by Google. Among other positions, Shah served as Chief Procurement Officer, responsible for end-to-end global supplier management including all commercial and operational aspects including supplier new technology readiness.

“I’m a huge fan of the Impossible Burger and am thrilled to join a company whose mission I believe in passionately,” Shah said. “Impossible Foods created the hottest product in the hottest category of food — plant-based meat. My goal is to accelerate the company’s scaleup to meet today’s unprecedented demand and long-term growth.”

Impossible Foods has experienced tremendous growth since the launch of the award-winning and “shockingly good” Impossible Burger 2.0 in January 2019. The Impossible Burger is now sold in more than 7,000 restaurants in the United States and Asia.

Growth has come from every sales category where Impossible Foods does business — independent restaurants, large restaurant chains such as White Castle, Qdoba and Red Robin, and non-commercial outlets such as theme parks, museums, stadiums and college campuses nationwide.

A 59-unit regional test of the Impossible Whopper at Burger King restaurants in St. Louis is going exceedingly well. Burger King plans to bring the Impossible Whopper to all 7,200 US restaurants at the end of 2019.

In addition to an increasing number of outlets that sell the Impossible Burger, many restaurants are expanding the number of items made from the versatile plant-based meat; average per-store volume is increasing. Sales have increased more than three-fold in Asia over the past two months alone.

As a result, Impossible Foods is increasing the number of hours of operation and headcount at the plant in Oakland, Calif. The plant now employs about 70 full-time employees and is aggressively recruiting additional new hires to work in Oakland for a variety of functions, including workers for a planned third shift.

In addition, Impossible Foods plans to install a second production line in July that should double current capacity. The company expects the second line to be fully staffed and ramped up in the fall. (See job openings here.

Shah started his career at Motorola as a software engineer, where he designed and shipped automatic speech recognition and voice annotation technology for Motorola handsets. He holds multiple patents.

Shah, who lives in California’s Silicon Valley, has Bachelors and Masters degrees in electrical engineering from the University of Florida. He reports directly to Impossible Foods’ President Dennis Woodside, who joined the company earlier this year with nearly 25 years of professional experience at both startups and publicly traded multinationals.

Impossible Foods’ executive team includes executives with an unusually diverse range of backgrounds, including government, academia and the food sector, as well as “hypergrowth” startups Dropbox, Google and Tesla.

Shah and Woodside are the latest high-profile appointments at Impossible Foods. Earlier this year, Impossible Foods announced the appointment of its seventh board member, Vanessa Wittman, a former public-company chief financial officer now serving as chair of Impossible Foods’ finance committee.