plans to open an additional 30+ locations in Mexico in the coming years
Umami Burger announced the opening of their first three locations in Mexico City in partnership with Gin Dinar. Gin Dinar is a company in Mexico focused on hospitality and development business that currently has 70+ company-owned restaurants through GIN Group and is set to open 40+ Umami Burger and Katsuya restaurants in collaboration with sbe by 2021. These three locations are the first of 30+ additional Umami Burger locations planned to roll out in Mexico in the coming years. Umami Burger Merida officially opened to the public on March 23rd with two locations slated to follow, Umami Burger Querétaro opening April 11th and Umami Burger Puebla’s opening May 10th. This announcement comes on the heels of sbe and AccorHotels exciting commitment to open over 100 Umami Burger restaurants across the globe in the next seven years.
Sam Nazarian, Founder & CEO of sbe, states: “We are very excited to open our first three Umami Burger locations in Mexico City in collaboration with Gin Dinar and bring our Umami Burger brand to the community. Mexico is an extremely important market for both Umami Burger and the sbe portfolio, including our other acclaimed brands SLS, Mondrian and Hyde Hotels and Residences. We’ve seen an unprecedented level of growth and are extremely excited to continue our expansion in Mexico.”
Javier Romo, COO of Gin Dinar states: “We are very excited about our licensing partnership with sbe. We believe that this brand will be a resounding success in Mexico as there is a market niche looking for refreshing and innovative options such as Umami. In the same way we are excited to have a relationship with a company such as sbe with which we feel closely linked in terms of its principles, mission and values. This brand is ideal for the portfolio of our company.”
Architecture firm Abraham Cherem designed the three new properties to mirror the vibrant and aesthetically pleasing decor as seen in the US locations using natural wood, structured leather, and Umami Burger’s iconic pops of orange and blue color. The menus will offer guests the same favorited dishes including the flavorful Manly Burger, the Sunny Side Burger, and mouthwatering Truffle ‘Em Fries.
The Umami Burger brand is aggressively expanding, having just opened two new locations in Japan this month with 17 more in the pipeline. Later this year, Umami Burger will introduce several locations in the Middle East with two locations debuting in Doha.
Umami Burger Merida is located at La Isla Merida, Calle 88 #608, PB local PB-89, Colonia Temozon, Merida Yucatan, CP 97143 (Tel: 9999219151) and is open Sunday – Thursday from 12:00 – 22:00 and Friday – Saturday from 12:00 – 24:00.
Umami Burger currently has 16 locations in the US, four locations internationally in Tokyo, Japan and Nassau, Bahamas.