Iconic Dallas-Fort Worth Taco Restaurant Finds Its Roots with Return to Original Name

Across the Dallas-Fort Worth area, ‘R Taco’ restaurants are returning to the original Rusty Taco name – a legacy that began more than nine years ago at the original location on Greenville Avenue. To celebrate the return to its roots, the brand built on the promise “Tacos are the Most Important Meal of the Day®” will be offering guests an enhanced menu featuring the Fried Chicken Taco Three Ways and new Smoked BBQ Brisket Taco.

The return to Rusty Taco is much more than a name change – it is a nod to beloved founder Rusty Fenton who, along with his wife Denise, started the Dallas mainstay in 2010 – which has now grown to 31 locations across eight states.

“The Rusty Taco name is back, offering the same great atmosphere we all know and love,” said Joe Sieve, Brand Head of Rusty Taco and Vice President of Franchising, Inspire Brands. “I am thrilled to honor Rusty in the best way we know how… with newly enhanced menu items, fresh ingredients and a great fiesta.”

In addition to the new menu items, Rusty Taco is offering three limited time seasonal items including the Migas Taco, a side of Fried Jalapenos and a Pineapple Honey Margarita. Guests who visit during “Loco Hour” Monday through Friday between 4 – 7 p.m. will be treated to discounted beer, margaritas and side items.

Rusty Taco restaurants in the Dallas-Fort Worth area include:

  • Dallas (Greenville Avenue) – 4802 Greenville Ave.
  • Dallas (Inwood) – 12050 Inwood Road #110
  • Dallas (Oak Lawn) – 3604 Oak Lawn
  • Denton – 210 E. Hickory St.
  • Fort Worth (Bluebonnet Circle) – 3516 Bluebonnet Circle
  • Fort Worth (Ridglea Village) – 3206 Winthrop Ave.
  • Grand Prairie – 4125 S. Carrier Parkway
  • Hurst – 775 Grapevine Highway #400
  • Mansfield – 1520 E. Debbie Lane
  • Mesquite – 1515 N. Town E. Blvd. #500
  • Murphy – 109 North Murphy Road #600
  • Plano – 8000 Coit Road

To celebrate the return to its original name, Rusty Taco invites the Dallas-Fort Worth community to join its Grand Fiesta on Saturday, March 23, at the Grand Prairie location. Festivities will include games and giveaways, as well as special throwback prices on $2 tacos and $3 margaritas, with proceeds donated locally to the Lifeline Shelter for Families in Grand Prairie. Event begins at 8 a.m. and will continue until closing at 10 p.m.

Rusty Taco is open daily for breakfast, lunch and dinner – offering a welcoming and friendly atmosphere with unique artwork and design driven by the local community. Inspired by the simplicity and authenticity of neighborhood taco stands, the menu includes an assortment of fresh, hand-made tacos, including breakfast tacos served all day. Guests are offered sides of chips, queso, guacamole, and pico de gallo; a kids’ menu; desserts; and of course, cervezas and margaritas.

Rusty Taco was founded in 2010 by visionary and dreamer Rusty Fenton, who lived by the motto, “Tacos are the Most Important Meal of the Day®.” The brand continues today as an emerging fast casual restaurant concept featuring a variety of deliciously uncomplicated tacos crafted by hand. Rusty Taco operates 31 locations in eight states and is part of the Inspire Brands family of restaurants.