Torchy’s Tacos Hires Two New C-Suite Executives

Scott Hudler
Scott Hudler, new chief marketing officer for Torchy’s Tacos

Taco chain recruits Scott Hudler as chief marketing officer and Elizabeth Baxter as chief people officer

Torchy’s Tacos today announced the hiring of two new members of the its leadership team, Scott Hudler as chief marketing officer and Elizabeth Baxter as chief people officer.

These new hires signify a phase of significant growth for Torchy’s Tacos in which the brand is investing in executive leadership with the expertise to expand the beloved Austin-based brands presence in both new and existing markets and bring Damn Good tacos, queso and more to fans far and wide.

Elizabeth Baxter“I’m very excited to have Scott and Elizabeth as part of the leadership team to help us write the next chapter of growth for this amazing brand,” said G.J. Hart, CEO of Torchy’s Tacos. “Scott and Elizabeth bring the right blend of large company experience and entrepreneurial spirit that will help drive the brand through its next phase of growth.”

Hudler joins Torchy’s after serving as senior vice president and chief marketing officer at DICK’S Sporting Goods. Prior to his tenure at DICK’S, Hudler was senior vice president and chief digital officer at Dunkin’ Brands, where he spent over a decade in marketing leadership positions focused on brand strategy, advertising, media, digital marketing and product innovation for the Dunkin’ Donuts brand on a global basis. He previously held several positions at Mars Snackfood including Brand Manager – Snickers. Hudler earned a bachelor’s degree in the fine arts from Valdosta State University.

Joining the Torchy’s team in the newly formed role of chief people officer, Baxter will oversee the People, Talent and Training departments. Baxter joins Torchy’s after spending over seven years in multiple HR roles at Walmart, most recently as senior director, performance management for the enterprise. Baxter’s experience gives her expertise in the selection, training, development and retention of a workforce that is ever growing and changing in the fast-paced restaurant environment. Baxter earned a bachelor’s degree in integrated marketing communications from Wichita State University.

Founded in a food truck in Austin in 2006, the Torchy’s Tacos brand now has more than 60 locations across Texas, Oklahoma and Colorado. Over the next few years, Torchy’s Tacos plans to grow its loyal fan base as it enters new markets and continue to serve Taco Junkies in existing locations by delivering Damn Good tacos paired with an edgy, unconventional dining experience.