Bombshells Restaurant & Bar announced the opening this Wednesday, December 19, of a new location in east Houston as part of plans to expand the chain’s profile and double the number of units in the Houston area.
The new subsidiary of locally based RCI Hospitality Holdings, Inc. (Nasdaq: RICK) is at 13732 Interstate 10 East Freeway. Access is off I-10 East Service Road from Uvalde Road exit, just past Haden Road, near the Channelview, Cloverleaf and Jacinto City sections of Houston.
“Bombshells I-10 East will be the ultimate east Houston experience for social dining, sports viewing, music, fun, food and drink,” said David Simmons, Director of Restaurant Operations.
Key features include 8,900 square feet inside, 3,000 square feet outside on the patio, 104 1080p hi-def TVs, multiple USB charging stations, fast and free Wi-Fi, seating in excess of 400, and plenty of parking.
All Bombshells are open 11AM to 2AM for lunch, happy hour, dinner and late night.
As the chain expands, it has launched its first “Join the Bombshells Revolution” local advertising campaign, with buys on sports stations ESPN 97.5 Houston and Sports Talk 790, and music stations 94.5 The Buzz and 93.7 The Beat.
Eric Langan, President & CEO of RCI, said, “Bombshells I-10 East is the chain’s fifth location in the Houston area.”
“Three more new units are in the works,” he said. “US 249 in Tomball, just north of Houston, should open February 2019; US 59 in southwest Houston in March 2019; and Katy, just west of Houston, in June 2019.”
Bombshells has two other existing locations in Dallas and Austin.