Swig n’ Sweets (Swig), a popular soda and snack bar chain headquartered in American Fork, today announced its rebranding efforts for their 17 locations in Utah and Arizona. Their Lehi location, the first restaurant to unveil Swig’s new look, welcomed guests old and new through their doors on Friday, October 19, to much excitement and appreciation.
For Swig, this rebrand gives a fresh look to a well-known and beloved brand. The previously animated logo has been simplified with stylized typography, and the refurbished restaurant décor reflects this. Restaurant development company, Four Foods Group, who recently acquired ownership in Swig, feels that this new look and feel will resonate with the soda chain’s customers more accurately.
“We’re excited to finally reveal Swig’s new look to our loyal customers and new fans.” Said Swig founder and co-owner Nicole Tanner, “the only difference at Swig will be our logo and restaurant décor. Our drinks and treats are still the favorite flavors you know and love. We have so much hope for the future of this beloved brand, and trust that our guests will step into this new era alongside us.”
To celebrate their new look, Swig is running a 30-day contest on their social media channels, giving away 100 Gold Tumblers that entitle winners to one year of free Swig drinks, and for one lucky winner and six friends – an all-expenses paid trip to Las Vegas on a private jet for them and seven friends. To enter, users can visit @swignsweets on Instagram.
Along with rebranding, Swig has introduced 3rd party delivery service by finalizing a partnership with Door Dash. This feature will be rolled out to all stores by the end of 2018.