…and it reveals a blueprint for the future of the fast-food giant
- McDonald's opened a new flagship store in Chicago that looks more like an Apple Store than a fast-food restaurant.
- The restaurant features table service, ordering kiosks, and more than 70 trees at the ground level.
- While not every McDonald's will look like the Chicago megastore, the flagship restaurant reveals some major clues about the future of the fast-food chain.
McDonald's newest restaurant is making a bold statement about the future of the chain.
On Thursday, McDonald's opened a new flagship restaurant in Chicago. It's a glassy, 19,000-square-foot building that looks more like an Apple Store than a fast-food restaurant — and that's exactly what the company intended.
“We are proud to open the doors to this flagship restaurant, which symbolizes how we are building a better McDonald's for our customers and the communities where they live,” McDonald's President and CEO Steve Easterbrook said in a statement.
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