Commits To Growing Asia Pacific Market With 80 New Locations
PT. Quick Service Restaurant (PT. QSR) recently signed an 80-restaurant deal with Texas Chicken®, one of the world's largest quick-service chicken restaurant chains. The franchisee will open and operate locations primarily in Indonesia which is one of the fastest growing markets for the fried chicken giant. The franchisee is projected to open their first three restaurants by the end of 2018. PT. QSR is the third franchisee to enter into the market. The franchise group is joining PT. Quick Serve Indonesia who signed a development agreement earlier this year and P.T. Cipta Selera Murni who has been in the market since 1985 and has 59 restaurant locations.
“The Asia Pacific market has been a sweet spot for Texas Chicken. We've experienced incredible growth in this part of the globe,” said , Executive Vice President of International Business for Texas Chicken. “The public and franchisee response to our presence in Indonesia, and the surrounding Asian markets, has been encouraging and we are excited to watch the developments that will occur in the coming years.”
“Thanks to our franchisee partners in Southeast Asia, we have been able to bring our signature fried chicken, scratch-made Honey-Butter Biscuits™ and homestyle sides to markets that love and crave our food,” added Moralejo. “To continue the momentum of this expansion, we are actively pursuing more franchisees, who believe in the brand and its growth potential. Our teams provide comprehensive training and support for new franchisees to help drive their success in new and existing markets.”
PT. QSR is slated to open locations in the DKI Jakarta, South Sumatra, Bengkulu, , Banten, West Java, and Lampung Provinces in the next 10 years. Kamal Y.P. Tan heads PT. QSR as their President and Chief Executive Officer and is leading the Texas Chicken initiative. The company is a subsidiary of Envictus International Holdings Limited, who are well-established in the Food & Beverage industry with several solid restaurant brands in their portfolio.